ABOUT US

IN A WORLD WHERE PEOPLE ARE OFTEN TOLD TO SUPPRESS THEIR EMOTIONS OR TO 'TOUGH IT OUT', THE MANIAC BRAND ENCOURAGES MEN TO PRIORITISE THEIR MENTAL HEALTH AND TAKE THE NECESSARY STEPS TO NURTURE AND PROTECT IT.

The positive impact of embracing the name ‘Maniac’ was multi-faceted. Firstly, it sparked curiosity and initiated conversations helping to raise awareness about mental health issues and the importance of self-care. This, in turn, created a platform for dialogue, breaking down barriers and making it easier for people to discuss their struggles openly and without fear oe judgement.

Secondly, the name served as a reminder that being passionate, driven. And even slightly ‘Maniac’ about one’s own well-being is not only acceptable but also essential.

Furthermore, by adopting the name Maniac, the brand became a symbol of resilience and perseverance, promoting the idea that overcoming challenges and embracing one’s own unique journey is something to be proud of. This helped to create a sense of unity and camaraderie among the maniac community, fostering an environment of support and encouragement.

Lastly, the positive redefinition of Maniac empowered individuals to take control of their own narrative. It encouraged them to redefine themselves in a way that celebrated their strengths, passions, and individuality, rather than conforming to societal expectations or stereotypes.

THE ORIGINAL MANIAC...

KIERAN 
GROVES.

Kieran founded Maniac after years of barbering and building successful barbering businesses. Maniac was founded to not only provide exceptional men's barbering, but also to create a space where men can feel comfortable and supported. 

"Our focus on men's wellness sets us apart from traditional barbershops and we are excited to bring this unique approach to each of our Maniac stores."

“We recognise the role that barbers play in the lives of their clients and are committed to being a safe space for men to open up and talk about their mental health. Mental health is just as important as physical health and it's essential to create a supportive and non-judgmental environment where men feel comfortable discussing their mental wellbeing."